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(xiv) for the use by any member of Swire Properties Group in connection with any of the above purposes and/or any of the services, products and/or facilities that any member of Swire Properties Group may offer or supply to you from time to time and/or (xiii) (a) establishing legal claims or defences, (b) obtaining legal advice, and/or (c) exercising, defending and/or protecting the rights or properties of any member of Swire Properties Group, including identifying, contacting or bringing legal action against any person who may be causing interference with such rights or properties (whether intentionally or otherwise) or where any other person could be harmed or property of any other person could be damaged by such interfering activities (xii) making disclosure when required by law, regulation, or court order of any jurisdiction, and/or as requested by any government, regulatory or law enforcement authority or administrative organisation, which may be within or outside The Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”) (xi) operating and administering any membership clubs or loyalty or reward programmes (x) managing customer relationship and relationship with Swire Properties Group’s Merchants (ix) (a) designing new and/or enhancing existing services, products, facilities, activities, contests, lucky draws and/or other events (together, the “ Activities”) relating to Swire Properties Group’s portfolios of properties or tenants in such portfolios of properties (“ Merchant(s)”), and/or (b) administering any of the Activities conducted by Swire Properties Group (or on its/their behalf) or by the Merchant(s) (viii) conducting research and/or analysis from time to time to better understand your shopping, dining, spending and/or other consumption needs, preferences, interests, experiences and/or habits

(vii) communicating with you by email, mail, fax, phone or other means, including contacting you regarding your enquiries (vi) for reservations with or through us and/or any of Swire Properties Limited, its subsidiaries, holding companies and joint venture associated companies (together, “ Swire Properties Group”)

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(v) for identification and verification purposes in connection with any of the services, products and/or facilities that may be supplied to you (iv) for leasing, development, sale or purchase of products or facilities and/or for management or other related services (iii) for use of the online services available at any of our websites and/or through other telecommunication channels (ii) for payment purposes for any services, products and/or facilities, including verification of credit card details with third parties (i) (a) marketing and promoting services, products, facilities and other subjects, and/or (b) promoting and soliciting donations or contributions for charitable or non-profit making causes (please see further details in ' Use and transfer of your Personal Data in direct marketing' section below) We may use your Personal Data for one or more of the following purposes: Purposes for which your Personal Data are usedģ. Personal information and particulars provided by you and all information collected, generated and compiled by us about you from time to time is collectively referred to as ' Personal Data'. We may also generate and compile information and collect information from publicly available sources about you.

We may be unable to carry out such activities if you do not provide the necessary information and particulars.Ģ. From time to time, it is necessary for you to supply Swire Properties Limited (' us', ' our' or ' we') with personal information and particulars to enable us to carry out the activities described in paragraph 3 below. Personal Information Collection Statementġ.